Consumers shopping around for a new mobile device now have the option of 3D. Companies are offering better deals, higher quality 3D images, and, of course, 3D advertisements.
Numerous companies have hopped on the 3D train that keeps moving full speed ahead, so the next great 3D phenomena to expect is to start seeing advertisements for these companies in 3D. Cooliris, a media startup company, and Smaato, specialists in mobile advertising, have recently partnered to deliver 3D advertisements to mobile devices. Smaato CEO Ragnar Kruse stated that this partnership "is an important part for the substantial growth of mobile advertising and we see this as a great opportunity for our developers and publishers to maximize their revenue."
Cooliris and Smaato working together provide a service enabling the delivery of 3D-rendered images that allow the user to rotate and manipulate the pictures in a mobile advertisement. This technology will be showcased at the AppNation in San Francisco, where the advertisements will be viewed on iPhones and iPads. Since the images do not pop off the screen, special displays or glasses are not required.
By expanding its services in Asia and Europe, Cooliris' Adjitsu will use Smaato, which already delivers mobile advertisements to a web of advertisers and devices. A recent demonstration displayed the ability of viewers to assemble and disassemble a fully rendered BMW on their mobile device. This plan is already proving to be the next generation of the advertising world.
Cooliris CEO Soujanya Bhumkar has high expectations for this new, partnered service, stating that, "together we will enable consumers to re-experience brands, products and services like never before."